Tag: Audit

  • Best Ultimate Guide to High an Online Presence Audit

    Best Ultimate Guide to High an Online Presence Audit

    Today we’re going to discuss the overall online presence audit, whether you’re trying to understand why you’re not getting leads from your site or if your competition is getting key keyword benefits on Google, be it in Google Ads or on Google’s first page.

    Here are the articles to explain, 8 Best Ultimate Guide to the High Online Presence Audit for Rank

    Are you wondering why your prospects aren’t showing up on Google? Why your website isn’t generating traffic and leading the way you expected? Why do your competitors seem to be showing up above you for high-value keywords in search results?

    These are all good questions that you need to know the answer to. Owning or doing marketing for a business can dramatically improve your online presence.

    To get answers to these questions, you’ll need to conduct a thorough total online presence audit. If you’re too busy to do this yourself, hire someone to do it. Create an in-depth report that outlines the top priority issues your business faces that need to be addressed to improve your rankings and become easier to find online.

    How to do a Digital Presence Audit for my business?

    In the last few posts in our Digital Presence Audit series, we’ve looked at how to clarify your website and how to build a powerful social media presence. We’ve also looked at how to improve these elements.

    I’ve received a lot of questions throughout this series about how to do a full digital presence audit for my company. A lot of people worry that it’s a long and complicated process and that you need an army of consultants to do it.

    In this post, I’m going to break down my audit framework into key steps that you can do on your own or work through with your team. Here we go!

    Why you should do a total online presence audit?

    There’s a saying in Hollywood: “You’re born lucky, you work hard, and everything goes your way.”

    Unfortunately, that’s not true for entrepreneurs, business owners, bloggers, and side hustlers. They’ll have to make their luck, and it won’t always look like luck, but it’ll be worth it in the end.

    One of the first things you need to do is understand your company. Who’s your ideal customer? What’s your marketing funnel? Why are certain keywords performing better than others in search engine results pages (SERPs)? Why do certain pages on your site have a high bounce rate?

    Your audit will help answer these questions and more.

    How to Create an Effective Audit Off-Page SEO Strategy

    If you’ve never heard of SEO, let’s break it down for you. SEO stands for “Search Engine Optimization”. But don’t let that name fool you. When you’re doing SEO tasks, you’re not optimizing any search engines. You’re optimizing various factors on your site to rank higher on search engine result pages (SERPs).

    On-page SEO includes website SEO factors. Off-page SEO, on the other hand, involves building off-page links to your site. Also, Off-page links can come from a variety of sources, such as social media, blogs, and other websites. Off-page backlinks can be broken down into three main categories:

    • Natural links: These are links made organically to your site. For example, if someone writes a blog post and links off your site, you don’t have to ask them to link back to your site.
    • Artificial links are those that appear on third-party sites or platforms but you did something to get them there. For example, you asked your customers or friends to share your link, or you hired a social media influencer to create a campaign that linked back to your website.
    • Spammy links are the bad guys of backlinks. If you plaster your site links everywhere, you could end up in trouble with search engines. Post your links only where it’s relevant and makes sense.
    • Google Search Console is a free tool that you can use to check your links. Follow Google’s instructions to create your free account. Download a list of your backlinks and, if possible, remove any links that fall into “spammy” territory.

    How to Use Audit On-Page SEO Analysis to Your Advantage

    On-page ranking factors are one of the most important aspects of SEO. When conducting your audit, it’s important to start with your homepage. If you find problems on your homepage, you’re likely to find problems on the rest of your site as well.

    Take a look at:

    • Title tag
    • Alt text
    • Meta description
    • H1 tags
    • Schema
    • Are they all keyword optimized?
    • Do they have unique character limits for keywords?
    • Do you have local attributes when necessary?

    We’ll go into more detail about local SEO below. But if you’ve got a local business, make sure you include your city or the area you serve in your on-page attributes.

    Make sure your site is mobile-optimized; Google penalizes businesses that don’t have a mobile-optimized website because it doesn’t provide a good user experience.

    Get the Most Out of Your Local SEO with an Audit

    If you’re targeting local clients, make sure to pay attention to the following key local elements:

    • If something is missing or missing, make sure to prioritize it.
    • Having an optimized Google My Business listing is essential for local SEO.
    • How many listings do you have? Most people don’t realize they have multiple listings, but it’s not uncommon due to Google’s changes over time. Make sure you have only one listing and that’s the one Google recognizes as yours.
    • Is the category correct? Be descriptive about the category. For example, if you’re a lawyer, don’t just say “law office.”

    Is the National Advertising Period (NAP) accurate and consistent? Ensure that your name, address, and phone number match what’s listed on your website and other online citations/directories.

    • Do you have reviews? People read reviews, and the more reviews, the more likely it is that people will click through to your site.
    • Do you have any photos, posts, or videos? People are visual creatures, so why not add images of your products and services, your staff, and anything else that will make potential customers want to learn more?
    • Citation Profiles and Inbound Links – Not only do you want your business listed on Yelp, but you’ll also want to make sure that your business is listed on local directories, such as those owned by your local chamber of commerce or tourism association.

    Local Content – Along with your regular content, you’ll want to include content that’s about your area, events, and local happenings. This way, your audience will know that you care about your community (and it’s also another way to let Google know where you operate).

    Unlocking the Power of Audit Content and Structure

    Take a look at your homepage and your main pages and see if any of the below elements are missing. It doesn’t matter if they are all present, but most of them should be.

    • Is the homepage addressing a problem? By addressing a problem that your audience experiences, you can create a sense of understanding and trust.
    • Identify your target audience. Your target audience needs to know that they have landed on the correct site.
    • Are there Trust, Proof, and Authoritative Elements? This includes quotes, client logos, association badges, testimonials, case studies, awards, etc.
    • Do you have 300-400 Words of Copy on your homepage? If you have substantial content on the homepage, it will help with SEO.
    • Does your site have a blog? It will help with SEO and it will educate your personas which will help you establish yourself as an expert in your niche.
    • Is your site using video? Video is one of the reasons why YouTube is the 2nd most visited search engine in the world. People love video and they engage with video. If your site doesn’t use video, consider adding video.
    • Do you use Content Upgrades and Content Campaigns (CTAs)? It’s essential to have lead-generation opportunities across your site.

    A Beginner’s Guide to Audit Social Media

    Social media accounts for a significant portion of your overall online presence. It’s a place where you can connect with your audience, grow your business, identify new opportunities, and communicate your story in a way that resonates with your audience.

    An audit of your social media accounts can help you:

    • Identify new audiences
    • Enhance relationships with existing audiences
    • Direct users to your site for transactional purposes
    • Identify top-performing content
    • Identify your target audience or target demographic

    Take a moment to reflect on your social media accounts. Are they meeting your goals as they are? Are there areas that need improvement? Do you need to be more active on any of your social media platforms? It’s important to remember that being everywhere isn’t the same as being everywhere.

    How to Get the Most Out of Your Website Online Presence Audit

    Your website is where you get your customers and generate your business, so it’s important to treat it like it’s your home.

    John Jantsch recommends starting a website audit with your homepage, as “if you find problems on your homepage you’re likely to find problems on the rest of the site”.

    Your website audit will reveal answers to questions like what actions your site visitors are taking, where they’re clicking, what landing pages are getting the most traffic, how long they’re staying on-site, and more. These insights can then be used to improve your site and your marketing funnel.

    A website audit is a big job, but it’s worth it. If you need help, don’t be afraid to reach out to a professional. We’ve put together a comprehensive guide on how to online presence audit your website, with tips and tools to help you get started.

    In this guide, we’ve also included instructions on how to do your on-page SEO reviews. In the next part of this article, we’re going to look at how to do off-page SEO reviews, which are SEO factors that are not on your website.

    Best Ultimate Guide to High an Online Presence Audit Image
    Best Ultimate Guide to High an Online Presence Audit; Image by Tumisu from Pixabay.
  • Get the Most Out of Exchange Online Mailbox Auditing

    Get the Most Out of Exchange Online Mailbox Auditing

    The Best Practices for Exchange Online Mailbox Auditing. Exchange Online Mailbox Permission Review: Mailboxes are a treasure trove of personal information and sensitive business data, especially if they contain the most sensitive information in your organization.

    Everything You Need to Know About Exchange Online Mailbox Auditing

    One of the first things hackers do after breaking into your network is trying to find accounts with higher privileges and gain access to them. Also, They may even block others from accessing those account mailboxes, creating chaos.

    How to Audit Exchange Online Mailbox

    Mailbox auditing is disabled by default for all Exchange Online Mailboxes. To view the audit logs, you must manually enable the Exchange mailbox auditing.

    The native Microsoft 365 portal does not support auditing mailboxes in bulk at all. You must either enable auditing separately for each mailbox or use scripting to automate the process for each mailbox.

    Even if you are an expert in scripting, this can still take a lot of time if your organization has many mailboxes. That’s where M365 Manager Plus comes in.

    M365 Manager Plus lets you enable auditing for any number of Mailboxes with just a couple of clicks, all without a single script.

    You can:

    • Determine which mailboxes are auditing disabled
    • Also, Enable mailbox auditing

    Mailbox Audit Permission

    The Essential Guide to Exchange Online Mailbox Auditing. Mailbox permissions allow you to access the content of the mailbox. That includes not just the inbox, but also the folders, calendars, and contacts in the mailbox. That’s why it’s important to be careful when giving delegate access to the mailbox. Delegates don’t get elevated privileges unless you give them.

    Agents can have full access to the mailbox:

    • They can open mailboxes
    • They can view, add and delete content
    • Also, They can’t send emails from the mailbox

    They can send as:

    • An authorized representative sends emails from the delegate’s mailbox or group without revealing their identity
    • Also, The emails appear to come from the delegate’s mailbox or group

    They can send it on behalf of

    How to Export Mailbox Audit Logs in Exchange Online

    • When mailbox audit, Exchange Online records information in a mailbox audit log every time a non-owner accesses it. The log entry contains information such as:
    • Who accessed the mailbox
    • When did they do so?
    • What actions did they take?
    • Also, Did they succeed?
    • By default, the entries in the audit log are kept for 90 days.
    • You can use the audit log to check if a non-owner has accessed the mailbox.

    How do I know if it worked?

    • You will receive a message from Exchange if you have successfully exported the mailbox audit logs. It may take a couple of days to receive the message. The message will attach.
    • The XML file (searchresult.xml) is saved by Exchange Online and attached to the email message that is sent to the recipients.
    • If you have set up Outlook on the Web to allow for XML attachments, please download the XML file.

    Everything You Need to Know About Exchange Online Mailbox Auditing Image
    Everything You Need to Know About Exchange Online Mailbox Auditing; Image by Gerd Altmann from Pixabay.
  • Auditors Meaning Definition Jobs and Roles Essay

    Auditors Meaning Definition Jobs and Roles Essay

    Who are the Auditors? Define its Meaning, Definition, their Jobs and Roles with Essay? Nowadays, the business environment becomes more complex. Hence, the demands on professional audits have existed increased to provide reasonable assurance to users of the company’s financial statement. They are playing the important role in society. The important role of the external auditors is to “perform the audit to obtain reasonable assurance about; whether the entity maintained effective control over the financial statement” and “reducing the information asymmetry in the financial statement; as well as mitigating agency problems between the managers and shareholders and between the shareholders and the creditors”.

    Here is the article to explain, Auditors Meaning, Definition, Jobs, and Roles Essay!

    They stand emphasized by professional bodies like the American Institute of Certified Public Accountants (AICPA), the Securities and Exchange Commission (SEC), Association of the Chartered Certified Accountants (ACCA), Malaysia institution of Accountancy (MIA), International Federation of the Accountants (IFAC) and several professional bodies with the guidelines on issues of auditors independence parties of the companies to express a professional opinion in companies finance statement showing the true and fair view. They exist also surrounded by other regulations such as Company Law. Section 8 of the Malaysian Companies Act states that; the external auditors must approve by the Minister of Finance as company auditors for purpose of conducting the statutory audit.

    Roles of External Auditors;

    The role of the external auditors is to reduce the agency problem. They are playing the role of watchdogs to help the shareholder monitor the credibility of the information presented by the management; and, also verification of financial statements is showing the true and fair view to the shareholder. Enhancing credibility is the perception of the external stakeholders; that they express an opinion in impartial and reduce conflicts of interest. The external auditor recognizes by the professional bodies in emphasis on the independence on appearance to the company shareholder and the management as an agent.

    In the premise of the agency theory that agents have more information; than principle and have information asymmetry to the principal’s interest because there adversely affected by the agents. Pursuant agency theory They as an agent to evaluate the company are going concerned or exist by expressing; their professional opinion in the audit report to the stakeholder and shareholder. On other hand, the audit may fail to be a reducing the agency problem. This is because the agent appointed by the shareholder to do an audit and also pay by the company on their service; this will create conflict in the financial interest of the agent and difficulties in the role in reducing agency problems.

    Another roles of external auditors;

    Second is the role of external auditors as independent professional parties to verify the company’s financial statement. The “Ethics Committee of the IFAC has been emphasis ethical issue about the independence of the auditors”. Without independence, they may affect their audit judgment. Independence is an attitude or state in mind, the auditors’ independence is difficult to determine to assess objectively; otherwise only the action they can use in evaluating the auditors’ independence. “Regulatory and investor have existed concerned about the effect of auditors’ increased non-audit service on auditors independence and subsequent earning quality”. The independence of the auditor the code of ethics has listed own by bodies in a range of the; “risks concerning actual and perceived independence to the external auditors”.

    The auditor’s essence independence can “underlie the success and credibility of the accounting profession to serve the public”. After the Enron and Andersen cases showed that auditors stand failed to independence for providing the audit service to serve the public. This is because the auditor has a close personal relationship with the Enron Chief Accounting Officer. The Andersen audit partner provides the non-audit service to their audit client; this will conflict interest especially when the revenue of the non-audit service is greater than the audit fee; this will lead the auditor to influence their opinion on the audit report. “More surprising is that Andersen even maintained permanent office space in Enron’s building. In addition, Andersen employees attended and join many events organized under Enron management. This sign of lack of independence (real and perceived) was clear”.

    Limitations;

    On other hand, the role of auditors has its limitation. The first limitation of auditors is the time budget and also experience of the auditors. This becomes a part of influence audit judgment to express an opinion on the financial statement. This will increase fraud risks or an inability to adequately staff to do an audit to get the evidence. The auditor engagement exists time-limited and provides the non-audit exist restricted; the audit client will try to influence the audit fees to the external auditor to provide the unqualified report. The increase from the client’s time pressure, also the auditor may make the professional judgment of concessions.

    The negative time pressure may affect the fewer experience auditors to get enough evidence bypassing every audit stage without completion of audit work and reducing the time compare to actual time spent on specific audit work. Also, They may consider that additional time spent to do an audit; yet finding significant issues in the qualified opinion; the auditors with subjects framing of the additional audit time as a “cost” or a “loss”. On other hand, they may lose function, significant audit adjustments may be related to reducing the risks associated with a steadfast; and, the use of additional time may consider appropriate; because the company may have received something in return for excessive audit time things.

    External Auditors;

    They are playing an important role in society days; and, there also pertain to some regulations to provide a service in society. Also, They are in existing “auditing standards about the audit principle and framework, responsibilities of the auditors, and audit procedure and quality control”. These auditing standards exist not designed to detect fraud other than financial statement fraud. The independent auditors exist not expected to be experts in the authentication of records and documentation with finding; “asset fraud, a merely material misstatement of the financial statement”.

    The Association of Certified Fraud Examiners (ACFE) has a predication belief that the fraud may have occurred. Therefore they have an expectation gap within the user of financial statements with auditors. The user expectation the auditor delivers the financial statement is free from fraud. Now a day they stand being challenged and sued by investors because of financial fraud. The financial statement fraud will suffer to external auditors in monetarily and reputational of the audit firm; when they exist failed detected the financial statement frauds.

    Clients;

    When the external auditors do not meet the client or the financial statement users expect; also they may be responsible under the common law or statute law depending on the nature of action and the relationship between the party auditors. Under regulatory of the Common Law, the external auditors may; “lawsuit by brought against auditors on the law of contract and tort actions for failure to exercise the appropriate level of professional care”. This basis the characteristic of a lawsuit arising from the external auditors’ is because the auditors are failure to exercise the professional care in doing the audit with will impact the end-user of the financial statement.

    Under common law, concepts exist developed through the court decision based on the tort of negligence; in which negligence will affect the end-user of the financial statement. On other hand the auditors may fail to fulfill the requirements by the regulatory of Common Law, in the case of KPMG had existed sued alleges in the performed grossly negligent audits and also reviews and failed to detect the material error concerning New Century’s residual interest on loans it securitized and on its loan repurchases liability.

    Ethical Behavior;

    The external auditors should have an ethical behavior in mine with is “concern to characteristics as honesty and integrity, reliability and accountability; as well as all other aspects of attitude right versus wrong behavior”. The AICPA Code of Professional Conduct is control the quality of auditing and other accounting services. In the MIA the code of ethics stands referred to as MIA by-laws to the auditor to the indoctrination of sound professional practice and the prevention of illegal and dishonorable to the professional practice. Also, The Auditor’s judgment of the financial statement has a positive impact on the ethical code and experience. The requirement of the Code of ethic is relating to integrity and objectivity. Integrity and objectivity are important qualities for a professional accountant. “By-law imposes to all members to the obligation to be fair, intellectually honest and be free of conflict in their professional work”.

    In the IFAC code of ethics as mentioned independence is a fundamental characteristic of the external auditor in the audit engagement. The code of the professional ethic will issue preserve the public to more confidence in the professional. Also, The code of ethics may include the self-review threat. The auditor must be to act on the professional independence of the audit client. The independence of the accounting firm stands impaired to perform the bookkeeping or makes an account or management decision for the company and takes primary responsibility for the client in all financial information. In this situation, public accounting may have a dual purpose because the public accounting firm may provide the financial statement or other information and do an audit on the financial statement to provide an audit opinion on their work.

    Incorporate governance;

    Incorporate governance, the external auditors according to the Company law check the financial statement issued by the managers to the shareholder. Corporate governance has existed defined in the range of organizations that protect and enhance shareholder interest. In the current view on the investor, the auditors assist the investor in the final decision by providing an independent professional opinion. Also, external auditors assist investor decision-making by enhancing the credibility of financial statements.

    The “role of external auditors is to express an opinion concerning whether the financial statement gives a true and fair view of the company’s financial position and the final result in operations for the year ended”. On other hand, the auditors may fail to fulfill the requirement of the corporate governance to check the financial statement is showing a true and also fair view to the shareholder. In the case of Enron and Anderson, the auditors exist failed in the corporate governance; Although the existing approval, the procedure is sound sufficient, to ensure that the Supreme Audit quality but sometimes unable to detect misappropriations.

    Conclusion;

    The auditor may need to continually maintain their professional knowledge at a high level. Their need to continue to take courses is provided by the professional body to maintain a high level of professional knowledge. The auditors may measure always keep up to date the auditing standard is their need to follow up in the time of the providing the audit job to the client. The auditors need to always be independent in mind and appearance, to express an opinion in company financial statement and reduce the risk of the end-user of that financial statement. There are also cannot easier exist influenced by other person is provided the professional opinion in the audit report.

    Auditors Meaning Definition Jobs and Roles Essay Image
    Auditors Meaning Definition Jobs and Roles Essay
  • Audit Risk: Meaning, Characteristics, and Elements

    Audit Risk: Meaning, Characteristics, and Elements

    What is Audit Risk? It refers to the risk that the auditor expresses an inappropriate audit opinion on the financial statements containing important errors. This article explains about Audit Risk with its Meaning, Characteristics, and Elements. In simple terms, it is the risk that an auditor will issue an unqualified opinion when the financial statements contain material misstatement. As well as, it is the risk that financial statements are materially incorrect, even though the audit opinion states that the financial reports are free of any material misstatements.

    Here are explain Audit Risk and its Meaning, Definition, Characteristics, and Elements.

    One is that the certified public accountants believe that the fair financial statements are wrong, that is, the verified financial statements do not reflect the changes in the financial status, operating results and financial status of the audited unit by the requirements of accounting standards Or it may indicate that there are important errors in the audited unit or the scope of the review, which may not notice by the CPA;

    The second is the wrong accounting statement that the certified public accountant thinks, but in fact, it is fair. It includes inherent risks, control risks, and inspection risks. Due to the increasingly complex environment of auditing, the tasks facing auditing are becoming more and more arduous; auditing also needs to support the principle of cost-effectiveness. The existence of these reasons determines the existence of audit risks in the audit process. This objectively requires certified public accountants to pay attention to the possibility of risks and take corresponding measures to avoid and control risks as much as possible.

    ISA 200 states that auditors should plan and perform the audit to reduce audit risk to an acceptably low level that is consistent with the objective of an audit. (Auditing and Assurance Standard) AAS-6(Revised), “Risk Assessments and Internal Controls”, identifies the three components of audit risk i.e. inherent risk, control risk, and detection risk.

    Definition of Audit Risk:

    The following definition below are;

    It is the risk that an auditor expresses an inappropriate opinion on financial statements.

    According to Wikipedia;

    “Audit risk (also referred to as residual risk) refers to the risk that an auditor may issue an unqualified report due to the auditor’s failure to detect material misstatement either due to error or fraud.”

    As the definition explains It is the risk that auditors issued the incorrect audit opinion to the audited financial statements. For example, auditors issued an unqualified opinion to the audited financial statements even though the financial statements are materially misstated. In other words, the material misstatements of financial statements fail to identify or detect my auditors.

    Characteristics of Audit Risk:

    The nature of audit risk always shows certain characteristics or features. After discussing the connotation of audit risk; we should continue to elaborate on the characteristics of audit risk; and, explain the unique performance under our socialist market economy.

    The details are as follows;

    Universality:

    Although the audit risk manifests by the deviation from the final audit conclusion and expectations; this deviation caused by many factors, and every link of the audit activity may lead to the generation of risk factors. Therefore, there are audit risks that are suitable for any kind of audit activity, and will ultimately affect the total audit risk.

    Objectivity:

    A significant feature of modern auditing is the method of sampling auditing, which is to infer the characteristics of the population based on the characteristics of a part of the sample in the population, and the characteristics of the sample are more or less in error from the characteristics of the population. But generally difficult to eliminate.

    Therefore, whether it is statistical sampling or judgment sampling, if the population infers based on the sample review results, there will always be a certain degree of error, that is, the auditor must bear a certain degree of risk of making a wrong audit conclusion. Even in the case of detailed audits, due to the complexity of economic operations and the moral quality of managers, there are still cases where the audit results are inconsistent with objective reality.

    Potential:

    The existence of audit responsibility is a basic factor in the formation of audit risk. If the auditors are not subject to any constraints in practice and do not bear any responsibility for their work results, they will not form audit risk, which determines the audit risk for a certain period. Potential, If the auditor deviates from the objective facts, but does not cause undesirable consequences and does not cause the corresponding audit responsibility, then this risk only stays at the potential stage, and does not translate into real risk.

    Contingency:

    It is due to some objective reasons, or subjective reasons that the auditors are not aware of, that is, the auditors did not deliberately act; the auditors unintentionally accepted the audit risk, and inadvertently assumed the seriousness of the audit risk. As a result, It is very important to affirm that the audit risk is unintentional; because only under this premise, the auditors will try to avoid reducing the audit risk, and the control of the audit risk is meaningful.

    Controllability:

    Auditing has long been familiar with taking responsibility for the correctness of its reports. However, the guiding ideology of modern auditing has further evolved from system-based auditing to risk auditing. The audit profession has not been tied up by more and more audit risks. Instead of losing its vitality, it gradually develops in the direction of actively controlling audit risks. It is of great significance to correctly understand the controllability of audit risk.

    On the one hand, we need not afraid of audit risk. Although the responsibility of auditors will lead to audit risk, once it occurs, its possible impact on the audit profession is also significant; but we can By identifying areas of risk and taking appropriate measures to avoid them; there is no need to dare to accept customers because of the existence of risks.

    Audit Risk Model:

    Audit Risk = Inherent Risk * Control Risk * Detection Risk

    It may consider as the product of the various risks which may encounter in the performance of the audit. To keep the overall audit risk of engagements below the acceptable limit; the auditor must assess the level of risk about each component of audit risk. Above these risks of model define three elements or types of audit risks below you’ll understand.

    Audit Risk Meaning Characteristics and Elements Image
    Audit Risk: Meaning, Characteristics, and Elements, Image from Pixabay.

    Elements of Audit Risk:

    The following detail of elements or types of audit risk below are;

    Inherent risk:

    What is Inherent risk? Inherent risk is generally considered to be higher where a high degree of judgment; and, estimation is involved or where transactions of the entity are highly complex. They refer to the possibility of a material misstatement in a certain statement on the financial statements without considering the internal control policies or procedures of the audited entity. It is the risk inherent in the business, whether or not internal control exists. It exists independently of the audit of accounting statements and is a risk that CPAs cannot change their actual level.

    For example, the inherent risk in the audit of a newly formed financial institution that has significant trade and exposure in complex derivative instruments may be considered to be significantly higher as compared to the audit of a well-established manufacturing concern operating in a relatively stable competitive environment.

    Characteristics of inherent risks:

    The inherent risks have the following characteristics:

    • The inherent risk level depends on the sensitivity of accounting statements to errors and frauds in business processing. The more false reports in the business process, the more false the report, the greater the inherent risk, and the lower the inherent risk. The greater the possibility of problems in economic business, the higher the inherent risk level; otherwise, the smaller. That is to say, for different businesses, the inherent risk level is also different;
    • The generation of inherent risks related to the audited unit, but not to the certified public accountant. Accountants cannot reduce inherent risks through their work, but can only analyze and judge the inherent risk level through necessary audit procedures;
    • The inherent risk level indirectly affects the external operating environment of the audited unit. Changes in the external operating environment of the audited unit will cause an increase in inherent risks. For example, due to the advancement of technology, some products of the audited unit will become obsolete; which brings the risk of whether the inventory valuation is correct;
    • Inherent risks exist independently in the audit process and objectively exist in the audit process, and are relatively independent risks. The magnitude of this level of risk needs to certify by certified public accountants.

    Control risk:

    What is Control risk? Control Risk is the risk of a material misstatement in the financial statements arising due to absence or failure in the operation of relevant controls of the entity. It refers to the possibility that the internal control of the audited unit fails to prevent or discover a certain misstatement or omission in its accounting statements in time. As with inherent risks, auditors can only assess their level and cannot affect or reduce its size.

    Control risk or internal control risk is the risk that current internal control could not detect or fail to protect significant error or misstatement in the financial statements. Assessment of control risk may be higher for example in case of a small-sized entity in which segregation of duties is not well defined; and, the financial statements are prepared by individuals who do not have the necessary technical knowledge of accounting and finance.

    Characteristics of Control risk:

    The control risk has the following characteristics:

    • The level of control risk is related to the level of control of the audited unit. If the internal control system of the audited unit has important defects or cannot work effectively; then the mistakes will enter the financial reporting system of the audited unit, resulting in control risks;
    • The control of risks has nothing to do with the work of certified public accountants. As with inherent risks, certified public accountants cannot reduce control risks; but certified public accountants can set a certain level of control risk based on the soundness and effectiveness of the internal control of the relevant part of the audited unit;
    • Controlling risk is an independent risk in the audit process. Control risk exists independently in the audit process. This risk has nothing to do with the inherent risk. It is a function of the effectiveness of the internal control system or degree of the audited unit. Effective internal control will reduce control risk, while ineffective internal control will increase control risk. Since the internal control system cannot fully guarantee the prevention or discovery of all errors and deficiencies, the control risk cannot be zero; and, it will inevitably affect the final its risk.

    Detection risk:

    What is Detection risk or Inspection risk? Detection Risk is the risk that the auditors fail to detect a material misstatement in the financial statements. It refers to the possibility that a certified public accountant fails to discover a major misstatement or omission in the audited unit ’s accounting statements through a predetermined audit degree. Inspection risk is the only risk element that can control and manage by certified public accountants.

    Well, detection risk is the risk that auditor fails to detect the material misstatement in the financial statements and then issued an incorrect opinion to the audited financial statements. Some detection risk is always present due to the inherent limitations of the audit; such as the use of sampling for the selection of transactions.

    Characteristics of Detection risk:

    The detection risk has the following characteristics are:

    • It exists independently in the entire audit process. Not affected by inherent risks and control risks.
    • The inspection risks are directly related to the work of certified public accountants. It is a function of the effectiveness of audit procedures and the effectiveness of certified public accountants in using audit procedures. Its actual level is related to the work of certified public accountants. It directly affects the final risk. In practice, certified public accountants reduce the inspection risk by collecting sufficient evidence to keep the total audit risk at an acceptable level. The level of inspection risk and the importance level together determine the nature, time, and scope of the substantive tests that the auditor needs to perform and the amount of evidence required to be collected.