What is the MMIS (Multinational Marketing Information System)?
A multinational marketing information system (MMIS) is a tool that aims to reduce the chances of mistakes being made when … Continue Reading
Marketing
Marketing is the strategic process of identifying, anticipating, and satisfying customer needs and desires through the creation, communication, and delivery of value. It involves researching target audiences, developing products or services, setting prices, promoting through channels like advertising or social media, and distributing effectively.
Core goals include building brand awareness, driving sales, fostering customer loyalty, and maintaining a competitive edge. Modern marketing blends digital tactics (SEO, content, email) with traditional methods, all guided by data analysis and ethical practices to engage consumers and achieve business objectives sustainably.
A Case Study is explained Dell SWOT Analysis
Dell SWOT Analysis – This case study is explained their SWOT Analysis and Marketing Opportunities for Dell. Dell is an … Continue Reading
What does Go Green or Environmental Marketing mean in the Firms?
Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges … Continue Reading
Learn and understand the four Key Indicators of Marketing Efficiency
What does Marketing Efficiency mean? Marketing efficiency is total revenue expressed as a percentage of total marketing costs including promotion, … Continue Reading
Marketing Research Objectives, Advantages, and Limitations
What does Marketing Research mean? Define Marketing Research; “The systematic, objective and exhaustive search for the study of the facts relevant … Continue Reading
Marketing Planning: Concept, Characteristics, and Importance
Marketing Planning – Market defines the role and responsibilities of marketing executives in such a way as to achieve the … Continue Reading
Integrated Marketing Communications (IMC)
Discover the essentials of Integrated Marketing Communications (IMC), including its definition, components, benefits, challenges, and the IMC process. Learn how … Continue Reading
What is the difference between Marketing and Selling?
Marketing and Selling are both activities aimed at increasing revenue. They are so closely entwining that people often don’t realize … Continue Reading
How should the Speech of Marketing be done?
What is the Speech of Marketing? Marketing is the study and management of exchange relationships. Marketing is the business process … Continue Reading
What does mean Stealth Marketing? with Explained!
What is Stealth Marketing? Stealth or Cheating marketing both mean the same, but in the modern era, both of them … Continue Reading