Marketing

Case Studies

A Case Study is explained Dell SWOT Analysis

Dell SWOT Analysis; This case study is explained their SWOT Analysis and Marketing Opportunities for Dell. Dell is an American multinational computer technology company based in Round Rock, Texas, United…

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What does Go Green or Environmental Marketing mean in the Firms?

Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the…

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Learn and understand the four Key Indicators of Marketing Efficiency

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9 min

Marketing

Learn and understand the four Key Indicators of Marketing Efficiency

What does Marketing Efficiency mean? Marketing efficiency is total revenue expressed as a percentage of total marketing costs including promotion, product development and sales expressed as a percentage of revenue.…

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Marketing Research Objectives Advantages and Limitations

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8 min

Marketing Management

Marketing Research: Objectives, Advantages, and Limitations

What does Marketing Research mean? Define Marketing Research: “The systematic, objective and exhaustive search for the study of the facts relevant to any problem in the field of marketing.” Marketing…

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Marketing Planning Concept Characteristics and Importance

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8 min

Marketing Management

Marketing Planning: Concept, Characteristics, and Importance

Marketing Planning defines the role and responsibilities of marketing executives in such a way as to achieve the goals of the firm. Marketing Planning: Concept, Characteristics, and Importance, with Meaning…

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Integrated Marketing Communications (IMC) Definition Components and its Process

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7 min

Marketing Management

Integrated Marketing Communications (IMC): Definition, Components, and its Process

What is IMC? Integrated Marketing Communications (IMC) is a marketing concept of the 1990s. It will be necessary for survival in the 21st century. It ensures that all forms of…

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What is the Difference between Marketing and Selling

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6 min

What is the difference between Marketing and Selling?

Marketing and Selling are both activities aimed at increasing revenue. They are so closely entwining that people often don’t realize the difference between the two. This is particularly true in…

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A Case Study is explained Dell SWOT Analysis

What does Go Green or Environmental Marketing mean in the Firms?

Learn and understand the four Key Indicators of Marketing Efficiency

Marketing Research: Objectives, Advantages, and Limitations

Marketing Planning: Concept, Characteristics, and Importance

Integrated Marketing Communications (IMC): Definition, Components, and its Process

What is the difference between Marketing and Selling?

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