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Here Are the best 5 Ways You Can Get Creative With Your Ads on InVideo!
Gone are the days when creativity in an advertisement would only refer to great copywriting. Also, the modern digital world has revolutionized sales and marketing, which ultimately led to a massive transformation in the advertisement sector.
Earlier, banners, flyers, newspapers, television, and radio were the significant platforms for advertisement. It was more of a mass advertisement as targeting a particular customer or client base was not possible through these mass media.
Contrary to yesteryears, modernity calls for modern solutions in the field of advertisement and marketing, where targeted ads and creative pitches are regarded as the stepping stone to success.
Now, once you know your target audience, you would want to direct advertisements to them that will grasp their attention readily and convert them into prospective buyers. It is here that you need to showcase your creativity or else lose the potential customer to your competitors.
Marketers or advertisement strategists trying to amp up their digital marketing game with creative hacks need to get creative with advertisements to drive organic traffic. If you’re a young gun looking to learn about fascinating ways to get creative with ads, read on.
1. Replace Normal Images With Animations And Illustrations:
Illustrations are en vogue. Many conglomerates, including Amazon and Google, are preferring illustrations and animations for their advertisements.
The use of illustrations in advertising is not a new concept. And in today’s world of short attention spans, cartoons and animations work like magic to attract prospective clients and convert them into clients or customers.
So, if you are a new marketer trying to go creative with your ads, try replacing your standard images with animations and illustrations.
However, you would always want to ensure that you’re getting the work done from a recognized illustrator or animator so that your ideas can get appropriately conveyed, and the results show the power of attracting customers.
The best thing about illustrated ads is that the expense incurred in putting together an entire advertisement is comparatively a lot lower than typical ads; where you might have to pay a lot of actors, rent a studio, and so on. Especially if you are a beginner, illustrated ads are your best friends; they are cheap and have the potential of moving masses!
2. A Promo Or Short Movie May Help You Get A Thousand Views Instantly:
There is rarely any person who would say NO to any eye-grasping visuals or moving images! Just like television ads, short video advertisements are really en vogue, even in the digital world, with only one difference.
The video ads doing great on social media and other digital spaces are generally not commercializing like the TV ads; they are more of great visuals sewn together.
If you have a knack for shooting and editing videos, video ads may generate great leads for your business. Undeniably, the best part about video ads is that it works to rope in clients and customers for both product and service-based businesses.
Of course, video ads tend to be expensive when you rope in a creative video editing team into the play. But if you’re short on budget and still want to get creative with video ads, you can try editing the videos yourself. Don’t worry, with free online editors nowadays, editing interesting videos is no more an uphill task.
Are you left wondering what is the best video editor for free? Look no further than InVideo if you want to create enchanting videos online without spending a single penny!
3. Get Testimonials From Real Clients:
Social media loves testimonials. If you are advertising products or services already use and vouched by many, your advertisement is bound to convert. People love to learn about others’ opinions before investing in something.
However, instead of just writing or showcasing the written testimonials; you could actually have your happy customers send in video clips of their testimonials. Some brands have used this tactic and seen massive growth in their sales.
4. Create A Catchy Landing Page For Your Ad:
All your efforts to create a great advertisement will go down the drain if you don’t have a catchy landing page.
A landing page is basically a separate webpage explicitly created to serve the needs of an advertisement campaign. A good landing page must not just be creative with words but also with deeds.
Giving value to a customer is always high on the priority when creating a landing page. Also, Offering certain free services or discounts are some useful examples of great landing pages with high conversion rates. Go crazy with great copywriting here; and, you can assure you of standing out in the industry and getting worthy results.
5. Capitalize On Short Attention Span With Creative Intros:
A person on social media has an average attention span of five seconds. If you want to make your advertisements stand up to their worth; your first five seconds will make all the difference!
Now you may ask, what can a person do in just five seconds. Well, agreed, you definitely cannot advertise your product or service profusely; but, you can literally move your audience from their couches in those five seconds and convert them into clients.
How? You can do so by creating captivating introductions!
The intros can come in the form of videos or slides; but, those five seconds of your intros will determine the worth of your entire advertisement.
You can find an intro maker online to create exciting advertisements and professional videos absolutely free of cost. Be sure to settle on an editing platform that doesn’t bother you with watermarks just because you’re using it for free.
The best thing about digital advertisements is even small businesses and enterprises stand a fair chance at promoting their products and services to the mass without having to shell millions of bucks.
Digital advertising needs no actor or sportsman to review and promote a product or service. A worthy video editor and a creative mind are all that require to create captivating advertisements.