L’Oréal International Marketing Strategy explains their Case Study
L’Oréal is the world’s biggest cosmetics and beauty products company. Basically, it’s a French-based company and is headquartered in Paris. It is focused…
Advertisements
L’Oréal Global Branding Strategy explains What? their Case Study
The L’Oréal group has been the market leader of cosmetics and the beauty industry. The products it mainly sales are in the fields…
Failed Americanism? A Case Study for Eurodisney Failure
The article uses some aspects of the Hofstede’s cultural dimensions and Trompenaars’ research on organizational culture to compare the cultural difference between America…
The Case Study of Ad Campaign for Apple iMac
The iMac ad campaign consists of a series of seven television commercials. These commercials advance Apple Computers newest generation of personal computers: the…
