Marketing Management

Service Recovery Strategies with its Meaning and Need

Service Recovery Meaning, Definition, Need, Importance, and its Strategies; Service recovery is that the act of reaching bent customers who…

4 years ago

Marketing Risk Management in Banks Framework Types

Marketing Risk Management in Banks with their Meaning, Framework, Types, and also Importance; Credit risk management has traditionally been a…

4 years ago

Rural Marketing: Meaning, Areas, Features, and Importance

Introduction to Rural Marketing Research: It has involved extraordinary requests both for the marketing scholastics and specialists whether there is a…

5 years ago

SFA (Sales Force Automation) use in Marketing Management

The SFA (Sales Force Automation) is a customer-facing application, refers to software apps for sales management. SFA provides automated workflows…

6 years ago

Market Segmentation; Introduction, Definition, Benefits, and Criteria

What is Market Segmentation? Introduction; The economists while describing pure competition assume that all buyers are alike and consumer behavior…

7 years ago

What does Value-added Services mean? Introduction, Meaning, and Definition

What does Value-added Services mean? Introduction, Meaning, and Definition...Waiting for best or correct answers.

7 years ago

What does Go Green or Environmental Marketing mean in the Firms?

Why do Firms Go Green? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges…

7 years ago

Marketing Research Objectives, Advantages, and Limitations

What does Marketing Research mean? Define Marketing Research; “The systematic, objective and exhaustive search for the study of the facts relevant…

7 years ago

Marketing Planning: Concept, Characteristics, and Importance

Marketing Planning - Market defines the role and responsibilities of marketing executives in such a way as to achieve the…

7 years ago

Integrated Marketing Communications (IMC)

Discover the essentials of Integrated Marketing Communications (IMC), including its definition, components, benefits, challenges, and the IMC process. Learn how…

7 years ago